Account-Based Marketing Case Study
Re-engaging Non-Responsive Customers
Highlights
The Client
Our client specializes in managing transactional taxes for businesses, handling everything from VAT to excise and communications taxes. Their platform processes billions of transactions each year, files numerous compliance documents, and manages a vast number of exemption certificates.
The Challenges
The client has a large customer base but struggled with engaging less responsive accounts, which are often overlooked in favor of more active ones. Recognizing the potential impact of these dormant accounts on their bottom line, they sought a strategic approach to revitalize their outreach efforts.
“Our client needed a partner capable of delivering a comprehensive Account-Based Marketing campaign that could achieve remarkable results.”
“Our client needed a partner capable of delivering a comprehensive Account-Based Marketing campaign that could achieve remarkable results.”
Why Choose DemandXcel?
DemandXcel has a strong track record of helping B2B technology companies boost profits by nurturing existing relationships and reviving customer engagement. We utilize our expertise, cutting-edge technology, and proven strategies to reconnect with at-risk customers and strengthen those business relationships.
Our Solution
Telemarketing Connection: We contacted key personnel at dormant accounts to inform them about new opportunities and features they were missing, providing an engaging overview of our content offerings. Interested customers received detailed documents immediately.